Hi, I’m Catherine, founder of Impact Content.

I started writing online last year. I had no intention of becoming a creator—I just wanted a presence on LinkedIn so potential clients could find me.

Since I started writing, amazing opportunities have landed in my lap:

•Recognized as a Top Rising Star and one of the Top 50 Creator Gems on Favikon.

•Asked to write content for, and be featured on, a billboard in Times Square.

•Asked to collaborate on several brand deals and projects.

•I applied my new skills to my full-time job, helping with growth.

•Had an influx of leads knocking on my door.

•Met many other great creators who I can now call friends.

•Featured as a guest on several podcasts.

•And much more is in the works!

I didn’t have time to chase amazing opportunities like these because I work 9-5 on top of creating; all of these opportunities came to me, just from having a presence online!

This is called “pull marketing,” and it's incredibly effective, particularly within the creator economy!

If you’re interested in learning more about doing this for yourself — Self-paced personal branding course coming soon!